How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Free Template

Marketing Budget Template

Plan, allocate, and track your marketing budget across channels with this comprehensive spreadsheet template. Includes ROI tracking and variance analysis.

Template Preview

Marketing Budget Spreadsheet

What's Included

Annual Budget Planning

Full-year budget allocation with quarterly breakdowns.

Channel Allocation

Budget distribution across marketing channels.

Spend Tracking

Monthly actual vs. planned spend tracking.

ROI Analysis

Connect spend to results and calculate channel ROI.

How to Use This Template

Set your total budget - Start with your annual marketing budget and allocate by quarter. Use our budget calculator for industry benchmarks.
Allocate by channel - Distribute budget across channels based on historical performance and strategic priorities. Read our budget allocation guide.
Track monthly actuals - Update actual spend monthly to identify variances early.
Connect to ROI - Link spend to results to calculate channel ROI and inform reallocation decisions.

Download Template

Google Sheets & Excel
Built-in formulas
12-month planning

Auto-optimize your budget

Get AI-powered budget recommendations based on actual campaign performance.

Try Xplainr Free

Related Templates

Marketing QBR Template

Quarterly business review presentation template.

CMO Dashboard Template

Executive-level dashboard for strategic KPIs.

Campaign Post-Mortem Template

Analyze campaign performance systematically.

Frequently Asked Questions

How should I structure my marketing budget?

A typical structure includes: 60-70% for proven channels with demonstrated ROI, 20-30% for growth initiatives and testing, and 10% for experimental channels. Adjust based on your growth stage and risk tolerance.

What percentage of revenue should go to marketing?

B2B companies typically spend 2-5% of revenue, while B2C spends 5-10%. High-growth startups may invest 15-25% while scaling. The right percentage depends on your industry, growth stage, and competitive landscape.

How often should I review my marketing budget?

Review budget allocation monthly for tactical adjustments and quarterly for strategic reallocation. Annual planning sets the baseline, but flexibility is key to optimizing throughout the year.