Not Another Dashboard.
Not Another Chatbot.
Xplainr doesn't just show you numbers or let you chat with your data. It understands your marketing, explains what changed, and tells you what to do next.
The 3-Part Answer
Every insight follows the same structure - so you always know what happened, why, and what to do.
Understand
AI scans every connected channel - GA4, Google Ads, Meta, Search Console, LinkedIn, TikTok, Clarity - and surfaces what actually matters. No digging through dashboards.
"Your organic traffic dropped 23% this week compared to last week."
Explain
Instead of just flagging a number, the AI explains the context. It cross-references channels, compares to baselines, and identifies probable causes.
"This correlates with a Google algorithm update on Tuesday and 3 high-ranking pages losing positions."
Act
Every insight comes with a concrete recommendation. Not generic advice - specific actions based on your data, your channels, your situation.
"Refresh content on these 3 pages and submit for re-indexing. Consider increasing paid budget by 15% to compensate."
How Anomaly Detection Works
We don't just wait for things to go wrong. Our AI continuously monitors your data and catches problems before they become crises.
Collect
Data flows in from all connected platforms in real-time. GA4 sessions, ad spend, conversions, keyword rankings - everything in one place.
Baseline
The AI learns your patterns - daily, weekly, seasonal. It builds dynamic baselines unique to your business, not industry averages.
Detect
When a metric deviates significantly from its baseline, the AI flags it with a severity score. Minor fluctuations are filtered out - only real anomalies surface.
Explain
Each anomaly comes with an AI-generated explanation: what caused it, which other metrics are affected, and what you should do about it.
Meet Aria, Your AI Analyst
Ask in plain English. Get answers with context.
Aria isn't a generic chatbot. She has full context of your marketing data across all channels and can answer questions like a senior analyst would.
Unlike generic AI tools, Aria remembers your conversation context, understands your specific data, and adapts her explanations to your expertise level.
Try asking Aria:
"Why did my CPC increase this week?"
"Which campaigns should I pause?"
"Summarize this week's performance for my CEO."
"What's causing the drop in conversions from Meta?"
Cross-Channel Intelligence
The insights siloed tools miss
Most analytics tools analyze one platform at a time. Xplainr connects the dots across all your channels to find patterns you'd never spot in isolation.
"Your Google Ads CTR dropped 12%, but organic traffic to the same pages increased 18% - your audience may be shifting to organic discovery."
"LinkedIn Ads conversions correlate strongly with Google branded search volume - your LinkedIn campaigns are driving brand awareness that converts via search."
"Clarity shows rage clicks on your pricing page coincide with a 40% cart abandonment spike in GA4 - UX issue identified."
AI That Knows What Matters to You
From your very first login, Xplainr's AI prioritizes the metrics and insights that match your role and goals. No configuration. No waiting.
Performance Marketer
Revenue and ROAS insights prioritized. Conversion anomalies flagged first. Your dashboard becomes a revenue command center.
What you see first
ROAS dropped 18% on Google Ads - CPC spike detected
Conversion rate anomaly: checkout page bounce +34%
Meta Ads CPA decreased 12% - scaling opportunity
CMO / Marketing Lead
Board-ready summaries and cross-channel ROI trends highlighted. Strategic recommendations surfaced for executive decisions.
What you see first
Weekly performance summary: revenue up 8% across all channels
Cross-channel ROI trend: organic overtaking paid in Q2
Budget reallocation opportunity: shift 15% from Meta to LinkedIn
Growth Marketer
Experiment results and scaling opportunities ranked highest. Conversion lift insights help you move fast.
What you see first
Landing page A/B test: Variant B shows +23% conversion lift
New audience segment discovered: high intent, low competition
Scaling signal: Google Ads campaign X hit efficiency threshold
As you use Xplainr, the AI continuously learns from your behavior - which metrics you check, which insights you act on - and refines its priorities automatically.
Adapts to Your Role
Not your data literacy. Your role.
Every insight adapts to three explanation levels. The same data, explained differently depending on who needs it.
Simple
For executives & non-technical stakeholders
"Traffic is down. Here's what to do."
Professional
For marketing managers & team leads
"Organic sessions dropped 23% WoW, driven by 3 pages losing position. Recommended: content refresh + paid compensation."
Expert
For performance marketers & analysts
"23.4% WoW decline (p<0.01, z-score: -3.2). Statistical anomaly detected across 3 URLs. Correlation with Core Web Vitals regression (LCP +1.2s)."
What We Don't Do
Honest about our limits. That's how trust works.
Correlation, not causation
We find patterns and likely explanations. We don't claim to know the definitive cause - because no AI can.
Augment, not replace
Xplainr makes you faster and more informed. It doesn't replace your judgment, your expertise, or your strategy.
Probabilistic, not prophetic
Our predictions and recommendations are based on statistical patterns. They're useful guides, not guarantees.
Grounded, not hallucinated
Every insight is anchored to your actual data. If we don't have enough data to say something useful, we tell you.
Your Data Stays Yours
No surprises. No fine print.
Read-only access
We connect via OAuth with minimal permissions. We can read your data but never modify your ad accounts or analytics properties.
We never train on your data
Your marketing data is never used to train AI models. Your competitive insights remain your competitive advantage.
No raw data storage
We process data to generate insights but don't permanently store your raw marketing data. Only aggregated metrics are retained.
Enterprise-grade encryption
256-bit AES encryption in transit and at rest. Bank-level security for your marketing data.
Powered by leading AI models
Frequently Asked Questions
Is Xplainr just a ChatGPT wrapper?
No. Xplainr uses multiple AI models (including Gemini and GPT) through a proprietary orchestration layer. The AI is specifically trained on marketing analytics patterns and has full context of your connected data sources. A ChatGPT wrapper can't do anomaly detection, cross-channel correlation, or deliver insights adapted to your specific business metrics.
How accurate are the AI insights?
Every insight is grounded in your actual data - we never hallucinate metrics. Our anomaly detection uses statistical methods with configurable confidence thresholds. We also have a built-in feedback loop: you can rate every insight, and the system continuously improves based on what you find useful.
What AI models does Xplainr use?
We use a multi-model architecture with Gemini and GPT-class models, routed through an intelligent gateway that selects the best model for each task. Anomaly detection uses statistical methods, while natural language insights use large language models with your data as context.
Can the AI access or modify my ad accounts?
No. All connections are read-only via OAuth. Xplainr can analyze your data but never makes changes to your ad accounts, analytics properties, or any connected platform.
Is my data used to train AI models?
Never. Your marketing data stays yours. We don't use customer data to train or fine-tune any AI models. Your competitive insights remain your competitive advantage.
How does the anomaly detection differ from simple alerts?
Traditional alerts fire when a metric crosses a fixed threshold. Xplainr's anomaly detection builds dynamic baselines unique to your business, accounts for seasonality and trends, scores severity, correlates anomalies across channels, and provides AI-generated explanations - not just a notification that something happened.