How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr vs Triple Whale

Triple Whale is a strong attribution stack for high-revenue Shopify brands. Xplainr brings POAS, an AI co-pilot that explains the why, and organic-channel coverage (SEO, GBP, Clarity) at transparent self-serve pricing.

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POAS + the why

Real Shopify COGS, server-side pixel, profit-back-to-Google bidding - and Aria, an AI co-pilot that explains the drivers.

Paid + organic in one place

GA4, GSC, Meta, TikTok, GBP, Clarity - not just attribution for paid media.

Insight → action loop

Money-leaking SKUs surface automatically with one-click pause and a 24h undo. Pure advisor mode for agencies.

Feature-by-feature

Full · Partial · Not available

Feature	Xplainr	Triple Whale
Profitability
Real-time POAS per product / campaign
Refund-adjusted gross profit
Server-side conversion pixel (iOS-proof)
Profit-based bidding pushed to Google Ads Triple Whale exposes profit metrics; native Smart Bidding push is limited.
Multi-currency rollups with FX
Attribution
First-party tracking pixel
Multi-touch attribution models Triple Whale's core strength.
GA4 + GSC organic attribution
Cross-channel blended POAS
AI engine
AI co-pilot that explains why metrics moved Moby answers questions; Aria explains causality + 25+ correlation patterns.
Conversational chat on your data
Auto-detection of money-leaking SKUs
Causal reasoning across paid + organic
Beyond paid ads
Google Search Console SEO insights
GBP reviews & local insights
Microsoft Clarity behavior signals
Workflow
One-click apply to ad platforms with 24h undo
Advisor-only mode (read-only)
Per-domain execution permissions for agencies
AI-generated branded client reports
Pricing & fit
Transparent self-serve pricing from $49/mo Triple Whale pricing scales with revenue and is sales-led.
Free tier for testing

Pricing snapshot

Xplainr

Free, then $49/mo (Starter), $149/mo (Pro), Enterprise from $499/mo. Annual discount available.

Triple Whale

Custom pricing scaled to monthly Shopify revenue, typically $129–$1,500+/mo. Sales-led.

Xplainr is predictable and self-serve; Triple Whale fits enterprise brands willing to invest in deep attribution tooling.

When Xplainr wins

You want POAS, not just attribution

Triple Whale leans into multi-touch attribution. Xplainr starts from refund-adjusted profit and pushes it back into Smart Bidding.

You also care about SEO and organic

GA4 + GSC + GBP + Clarity insights live next to your ad data - Triple Whale does not cover organic channels.

You want explanations, not dashboards

Aria answers "why is POAS down this week?" with causal reasoning across 25+ correlation patterns.

You need transparent pricing

Self-serve from $49/mo with a free tier. Triple Whale is sales-led and scales with revenue.

FAQ

Is Xplainr a Triple Whale alternative?

Yes - for brands that care about profit (POAS), AI explanations, and organic channels alongside paid attribution. Xplainr is lighter on multi-touch attribution but broader in coverage and includes a true AI co-pilot.

Does Xplainr replace my Triple Whale pixel?

Xplainr ships its own server-side conversion pixel and pulls Shopify orders directly. You do not need Triple Whale to use Xplainr.

How does Aria compare to Moby?

Both are conversational AI assistants. Aria is built on a causal-reasoning layer (25+ cross-channel correlation patterns) and grounds answers in your real Shopify, Ads, GA4, and GSC data - not just summaries.

Can I use Xplainr if I am on Shopify Plus?

Yes. Xplainr supports Shopify and Shopify Plus stores, including multi-currency stores via FX rollup.

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Get profit-aware analytics - and an AI that explains it.

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