How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

Where should your next marketing dollar go? Budget allocation is one of the highest-leverage decisions in marketing - shift money from a 2x ROAS channel to a 5x ROAS channel, and you've dramatically improved overall performance.

Core Allocation Principles

Be ROI-driven not habit-driven, understand diminishing returns, and balance the full funnel.

Budget Allocation Frameworks

Use historical performance, marginal ROAS optimization, or a portfolio approach.

How Xplainr Helps

Xplainr analyzes your channel performance data to recommend optimal budget allocation, identifying where to increase and decrease spend for maximum ROI.

See AI Diagnosis in Action

Get Started Free Start Free Trial

2-minute setup • No credit card required

Allocation as Competitive Advantage

Marketers who continuously optimize allocation compound their advantage over time.

Real-World Result

A Dutch retailer used budget reallocation to improve ROAS by 45% and grow revenue 22% during a market downturn.

Next Steps

Calculate Marketing ROI
Measure the returns driving your allocation decisions.
Channel-Level CLV
Allocate budget based on long-term customer value per channel.
Budget Reallocation
Frameworks for shifting spend based on performance data.

Marketing Budget Allocation: Data-Driven Strategies

Core Allocation Principles

Budget Allocation Frameworks

How Xplainr Helps

Allocation as Competitive Advantage

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