New marketing channels emerge constantly. From influencer marketing to Connected TV and retail media networks, understanding how to measure emerging channels is essential for forward-looking marketers.
Influencer Marketing
influencer ROI requires tracking beyond vanity metrics. Focus on earned media value, authentic engagement, and influencer-driven commerce attribution.
Audio and Video Advertising
Podcast advertising and CTV analytics offer new reach with unique measurement challenges. Cross-device attribution is key.
Retail Media Networks
Retail media on Amazon, Walmart, and others captures shoppers at the point of purchase. Measurement often happens within walled gardens.
How Xplainr Helps
Xplainr integrates emerging channel data alongside your established platforms, giving you a unified view of performance across all marketing channels.
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Stay Ahead
Emerging channels offer first-mover advantages. Build measurement approaches as you experiment, iterate as channels mature, and integrate into your cross-channel strategy.
- Video & YouTube Marketing
Deep-dive into video ad measurement across platforms.
- Social Commerce Analytics
Measure shopping experiences within social platforms.
- TikTok Ads Mastery
Platform-specific strategies for TikTok advertising.
- Unified Measurement
Combine emerging channel data with established platforms.
- Cross-Channel Attribution
Attribute conversions across new and traditional channels.