Retail media networks - Amazon Ads, Walmart Connect, Target Roundel - reach shoppers at point of purchase. Measurement happens within walled gardens with unique attribution.
Major Retail Media Platforms
Amazon Ads dominates with search, display, and video. Walmart Connect offers in-store and digital integration. Target Roundel provides closed-loop measurement with loyalty data.
Retail Media Metrics
ROAS, attributed sales, new-to-brand percentage, share of voice, and organic lift. Each platform has unique metrics reflecting their data assets.
Integrating Retail Media Data
Export data via APIs to your marketing data stack. Compare retail media performance to other channels using consistent attribution windows and metrics.
How Xplainr Helps
Xplainr unifies retail media data with your other marketing channels, enabling apples-to-apples performance comparison across walled gardens.
Try the Unified Dashboard
Connect all platforms in one view
Related Resources
- Retail & Marketplace Analytics
Full guide to retail and marketplace measurement strategies.
- E-commerce Analytics
Broader e-commerce measurement beyond retail media.
- Calculate Marketing ROI
Measure ROAS consistently across walled gardens.