How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

Live video combines the engagement of real-time interaction with the scalability of digital content. Whether it's a YouTube Live, LinkedIn Live, or platform-native webinar, measuring live video requires tracking both real-time engagement and long-tail replay performance.

Real-Time Performance Metrics

During a live broadcast, track: peak concurrent viewers, average concurrent viewers, total unique viewers, chat messages per minute, reaction rate, and viewer retention curve. These metrics inform pacing decisions - if viewership drops at minute 15, your content may be losing momentum.

Chat velocity (messages per minute) is a proxy for audience engagement. Spikes in chat often correspond to compelling moments; drops indicate lost attention. Use this data to identify your strongest content segments for repurposing.

Live Video Across Platforms

YouTube Live offers the deepest analytics: concurrent viewers, chat replay, super chats, and membership engagement. LinkedIn Live provides reach and engagement metrics aligned with professional audiences. Instagram Live shows viewer count and question interactions but limited post-broadcast analytics.

Choose your primary live platform based on where your audience already engages, not which platform has the best analytics. Then build supplementary tracking to fill measurement gaps.

Replay and On-Demand Analytics

For many live videos, replay views exceed live viewership within 7 days. Track replay metrics separately: total replay views, average replay watch time, replay-to-conversion rate. Some viewers prefer consuming live content asynchronously - and they convert at similar rates.

Create timestamps and chapters for replays to improve navigation and track which segments viewers seek out most. This informs future content planning and repurposing strategies.

Live Video Pipeline Impact

Connect live video viewers to your CRM using registration data (for webinars), UTM-tagged follow-up emails, and dedicated post-live landing pages. Track event-driven pipeline from live broadcasts just as you would from webinars or in-person events.

Repurposing Live Content

A single live video can become: blog post, social clips (multiple), podcast episode, email content, and sales enablement material. Track the incremental value of each repurposed piece to calculate true live video ROI - often 3-5x the value of the live broadcast alone.

How Xplainr Helps

Xplainr tracks live video performance from real-time engagement through replay analytics and downstream pipeline, showing the full value of your live content investment.

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Live Video as a Growth Engine

Live video's value extends far beyond the live moment. Measure real-time engagement, track replay performance, connect viewers to pipeline, and maximize repurposing ROI. The brands that master live video measurement will outperform those still counting views.

Deep Dive

Webinar Funnel Analytics
Track registration-to-conversion for live events.
Virtual Event Analytics
Comprehensive virtual event measurement frameworks.
Content Repurposing Analytics
Measure ROI of repurposed live content.

Live Video and Webinar Analytics: Measuring Engagement and Pipeline

Real-Time Performance Metrics

Live Video Across Platforms

Replay and On-Demand Analytics

Live Video Pipeline Impact

Repurposing Live Content

How Xplainr Helps

Live Video as a Growth Engine

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