Effective TikTok reporting goes beyond raw numbers. Build dashboards that connect creative performance to business outcomes, enabling data-driven decisions about what to scale, what to refresh, and what to cut.
TikTok KPI Framework
Organize TikTok KPIs into three tiers aligned with your funnel. Top-of-funnel: reach, impressions, video view rate, hook rate. Mid-funnel: engagement rate, click-through rate, landing page view rate. Bottom-of-funnel: conversion rate, CPA, ROAS, revenue. This mirrors marketing KPIs.
Creative Performance Reports
Build creative-level reports that show hook rate, completion rate, and engagement alongside conversion metrics. This reveals which creative elements drive both engagement and business results. The creative that gets the most likes isn't always the one that drives the most revenue.
Audience Performance Analysis
Report performance by audience segment to identify your most profitable targeting approaches. Compare lookalike audiences against interest-based targeting, and analyze demographic breakdowns to refine your targeting strategy over time.
Cross-Channel Context
TikTok data is most valuable when viewed alongside other channels. Include TikTok in your single source of truth to compare cost efficiency, reach, and conversion contribution across your entire advertising portfolio.
How Xplainr Helps
Xplainr automatically generates TikTok performance reports alongside all your channels, with AI-powered insights that highlight what changed and what to do next.
See Automated Reports in Action
Save 10+ hours weekly on reporting
Stakeholder-Ready Reports
Build executive summaries that focus on business impact rather than platform metrics. Show TikTok's contribution to total revenue, incremental reach, and efficiency trends. Use executive reports to communicate TikTok's value clearly.
- Unified Dashboards
Integrate TikTok data with your full stack.
- Executive Reporting
Present TikTok performance to leadership.