How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Marketing Reporting

Marketing Reports for Executives: What to Include

Create executive-level marketing reports that communicate value. Learn what C-suite leaders actually want to see.

The executive marketing report is your chance to demonstrate marketing's value to the business - and most marketers blow it. Here's how to report to executives in a way that builds credibility.

Understanding the Executive Mindset

Executives care about business outcomes, efficiency, risk, trajectory, and decisions needed - not click-through rates or impressions.

What Every Executive Report Must Include

Include headline status, 3-5 business-level metrics, context and comparison, one big insight, and a clear ask.

Building Executive Confidence

Great executive reporting isn't about impressing with data - it's about building confidence that marketing knows what it's doing and delivers business value.

Next Steps

Board Reporting
Take executive reports to the board level.
Prove Marketing Value
Framework for demonstrating marketing ROI to executives.

Written by the Xplainr Team

Our team of marketing analytics experts creates in-depth guides to help you make better data-driven decisions. We've spent years working with marketing teams of all sizes.

Marketing Reports for Executives: What to Include

Understanding the Executive Mindset

What Every Executive Report Must Include

Building Executive Confidence

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