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    Marketing Reporting

    Communicating Marketing Results to Stakeholders

    Master the art of presenting marketing results. Learn to tailor your message for different stakeholder audiences.

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    You have the data, but can you tell the story? The difference between marketing that gets continued investment and marketing that gets cut often comes down to how well results are communicated to stakeholders.

    Know Your Audience

    Different stakeholders care about different things. Tailor your communication to CEOs, CFOs, sales leaders, and board members.

    The Marketing Story Framework

    Every communication should include: the headline, context, evidence, insight, and forward look.

    Communication as a Marketing Skill

    The best marketing data is worthless if stakeholders don't understand it, trust it, or act on it.

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    Written by the Xplainr Team

    Our team of marketing analytics experts creates in-depth guides to help you make better data-driven decisions. We've spent years working with marketing teams of all sizes.

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