How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

LinkedIn advertising costs more than other platforms, but reaches professionals you cannot find elsewhere. Understanding current benchmarks helps you set realistic expectations and identify optimization opportunities.

Overall LinkedIn Ads Benchmarks

These benchmarks represent 2025-2026 performance across industries:

Click-Through Rate (CTR): 0.4-0.6% average
Cost Per Click (CPC): $5-12 average
Cost Per Lead (CPL): $50-150 for content downloads
Cost Per MQL: $150-400 for qualified leads
Conversion Rate: 2-4% for gated content

Benchmarks by Industry

Performance varies significantly by industry:

Technology/SaaS: Higher competition drives CPCs of $8-15. CTRs around 0.45%. CPL of $80-200.
Financial Services: Premium audiences mean CPCs of $10-20. CTRs of 0.35-0.5%. CPL of $100-250.
Professional Services: CPCs of $6-12. CTRs of 0.5-0.7%. CPL of $60-150.
Healthcare/Pharma: Regulated content affects CTR (0.3-0.5%). CPCs of $8-15. CPL of $100-200.
Manufacturing: Niche audiences mean variable CPCs of $5-12. CTRs of 0.4-0.6%. CPL of $70-180.

Benchmarks by Ad Format

Different formats perform differently:

Single Image Ads: CTR 0.4-0.6%, most common format
Carousel Ads: CTR 0.3-0.5%, higher engagement depth
Video Ads: CTR 0.3-0.5%, 15-30 second watch time average
Message Ads: Open rate 40-60%, CTR 3-5% of opens
Lead Gen Forms: Conversion rate 10-15% from click
Document Ads: CTR 0.3-0.5%, download rate 5-10%

Benchmarks by Campaign Objective

Objectives affect both performance and costs:

Brand Awareness: Optimize for reach. CPM of $20-50.
Website Visits: CPC-focused. Average $5-12 per click.
Engagement: Reactions, comments, shares. CPE of $1-3.
Lead Generation: Using native forms. CPL of $30-100.
Website Conversions: Landing page leads. CPL of $50-200.

Targeting Impact on Performance

Your targeting choices significantly affect benchmarks:

C-Suite targeting: 50-100% higher CPCs than average
Company size (1000+ employees): 30-50% higher costs
Matched Audiences: Often 20-40% better conversion rates
Lookalike Audiences: Similar costs, 10-20% better performance

Improving Your LinkedIn Performance

If your metrics lag benchmarks:

Test different ad creatives, headlines, and CTAs
Refine targeting to reduce wasted impressions
Use Lead Gen Forms for lower-friction conversion
Implement retargeting for website visitors
Align offers with audience pain points

How Xplainr Helps

Xplainr tracks your LinkedIn performance against these benchmarks and alerts you when campaigns need attention.

Calculate Your Marketing ROI

Use ROI Calculator Track ROI Free

Know exactly what your marketing returns

Accurate Performance Tracking

LinkedIn attribution has limitations. For accurate measurement:

Use UTM parameters for all ad URLs
Implement the Insight Tag correctly
Track offline conversions through CRM integration
Consider cross-channel attribution for the full picture

Context for Your LinkedIn Investment

LinkedIn costs more because the audience is more valuable. A $10 click from a decision-maker at a target account is worth far more than a $1 click from an unqualified prospect.

Deep Dive

B2B Marketing Analytics
Full B2B measurement framework beyond LinkedIn benchmarks.
Custom KPIs
Build LinkedIn-specific KPIs tailored to your B2B goals.