How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

LinkedIn Matched Audiences enable precision B2B targeting beyond standard demographics. Whether you are retargeting website visitors, uploading customer lists, or running account-based campaigns, Matched Audiences deliver your message to the right professionals.

Types of Matched Audiences

LinkedIn offers three primary Matched Audience types:

Website Retargeting: Target professionals who visited your website or specific pages
Contact Targeting: Upload email lists to reach known contacts
Account Targeting: Upload company lists to reach employees at target accounts

Website Retargeting Setup

Website retargeting requires the LinkedIn Insight Tag on your site. Once installed:

Create audiences based on all visitors or specific URL patterns
Set lookback windows from 30-180 days
Exclude converters to avoid wasted impressions
Layer demographic targeting on top of retargeting

Segment retargeting audiences by funnel stage: product page visitors, pricing page visitors, and demo request page visitors each warrant different messaging.

Contact List Targeting

Upload email lists to reach specific individuals. Best practices:

Use professional email addresses for higher match rates
Include LinkedIn profile URLs if available for direct matching
Aim for 10,000+ contacts to ensure 300+ matches
Segment lists by persona, stage, or value tier

Contact targeting works well for customer upsell campaigns, event promotion to registrants, and nurturing MQLs toward SQL status.

Account-Based Marketing with Company Lists

Company targeting is powerful for B2B marketing. Upload a list of target companies and reach any LinkedIn member at those organizations:

Upload company names or LinkedIn Company Page URLs
Layer job function and seniority targeting
Create awareness before sales outreach
Support named account strategies

Company match rates are typically 60-80%, making this more reliable than email matching.

Lookalike Audiences

Expand reach by creating Lookalikes from your best-performing audiences:

Source from customer lists or high-intent website visitors
LinkedIn finds professionals with similar characteristics
Combine with demographic targeting for qualified reach
Test different source audiences for performance variation

Matched Audience Strategy

Build a comprehensive Matched Audience strategy:

Top of Funnel: Lookalikes from customer lists + broad targeting
Middle of Funnel: Website retargeting for key pages
Bottom of Funnel: Contact targeting for MQLs and opportunities
Expansion: Account targeting for ABM campaigns
Retention: Customer lists for upsell and engagement

How Xplainr Helps

Xplainr tracks LinkedIn Matched Audience performance and shows how they contribute to pipeline and revenue across your full marketing mix.

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Measuring Matched Audience Performance

Track these metrics for Matched Audiences:

Match rate for uploaded lists
Audience size over time (growth/decay)
CTR and engagement rate by audience type
Cost per result compared to standard targeting
cross-channel attribution to pipeline and revenue

Precision B2B Targeting

Matched Audiences transform LinkedIn from a broad B2B platform into a precision targeting tool. By combining first-party data with LinkedIn's professional graph, you reach exactly the right people at the right companies.