How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Role Guide

Marketing Analytics for Demand Generations

Demand Gen professionals build and measure the pipeline from awareness to qualified opportunities. Learn how to optimize your funnel and prove marketing's contribution to revenue.

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Common Challenges

Connecting MQLs to actual revenue outcomes

Long sales cycles making attribution difficult

Aligning with sales on lead quality definitions

Balancing lead volume with lead quality

Multi-touch attribution across the B2B journey

Measuring brand impact on demand generation

How Xplainr Helps

Full-funnel attribution from first touch to closed deal

Lead scoring optimization with conversion feedback

Sales and marketing alignment dashboards

Pipeline velocity tracking and forecasting

Account-based marketing analytics

Content performance by funnel stage

Real-World Use Cases

Funnel Performance Analysis

Track conversion rates at every stage of the funnel. Identify bottlenecks, understand drop-off points, and optimize the journey from awareness to opportunity.

Lead Quality Optimization

Use closed-loop reporting to understand which lead sources produce the best opportunities. Continuously refine your targeting and lead scoring based on revenue outcomes.

Sales Alignment Reporting

Create shared dashboards that both marketing and sales trust. Track handoff metrics, follow-up times, and conversion rates to improve collaboration.

The Demand Gen Analytics Challenge

Demand generation sits at the critical intersection of marketing and sales. You are responsible for filling the pipeline, but your success is ultimately measured by revenue outcomes that happen months after your campaigns run.

Beyond Lead Volume

It is easy to optimize for MQLs. But more leads does not always mean more revenue. The best demand gen teams focus on lead quality, understanding that 10 high-intent leads are worth more than 100 low-quality form fills.

Xplainr connects your marketing data to CRM outcomes, so you can see which campaigns, channels, and content actually produce revenue. This closed-loop reporting transforms how you optimize your programs.

The Attribution Challenge

B2B buying journeys are complex. A prospect might see a LinkedIn ad, download a whitepaper, attend a webinar, and then get a referral from a colleague before finally requesting a demo. Which touchpoint deserves credit?

Our multi-touch attribution modeling shows how different touchpoints contribute to pipeline. This helps you understand the full customer journey and invest in the right mix of awareness, consideration, and decision-stage activities.

Aligning with Sales

The marketing-sales handoff is where many leads go to die. Misalignment on definitions, follow-up expectations, and success metrics creates friction and lost opportunities.

Shared dashboards and clear SLAs help both teams work from the same playbook. Track handoff metrics, follow-up times, and conversion rates to continuously improve the lead management process.