How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Blended ROAS

Blended ROAS (also called Total ROAS or Media Efficiency Ratio) measures your overall advertising efficiency across all paid channels combined. Instead of looking at each platform separately, it provides a unified view of how much revenue you generate for every dollar spent on all advertising.

Calculate Your Blended ROAS

Use our free interactive calculator

Calculate Blended ROAS

Formula

Blended ROAS = Total Revenue ÷ Total Ad Spend (All Channels)

Where:

Total Revenue=All revenue from your business, not just tracked conversions

Total Ad Spend=Combined spend across all advertising platforms

Example

Scenario

Your business generated $200,000 in revenue. You spent $30,000 on Google Ads, $20,000 on Meta Ads, and $10,000 on LinkedIn Ads.

Calculation

Blended ROAS = $200,000 ÷ ($30,000 + $20,000 + $10,000) = 3.33

Result

Your blended ROAS is 3.33x, meaning you earn $3.33 for every $1 spent across all ad channels.

When to Use Blended ROAS

1Understanding overall advertising efficiency when platform attribution conflicts
2Compensating for iOS 14.5 and privacy-related tracking gaps
3Making holistic budget allocation decisions
4Reporting total advertising ROI to leadership
5Benchmarking overall marketing efficiency over time

Common Mistakes

✗Ignoring organic and brand contributions to revenue
✗Not accounting for seasonal fluctuations in revenue
✗Using blended ROAS alone without channel-level insights
✗Comparing blended ROAS across businesses with different revenue models

When Platform ROAS Doesn't Add Up

It's common for the sum of platform-reported revenue to exceed actual revenue - sometimes by 2x or more. This happens because:

Multiple platforms take credit for the same conversion
Different attribution windows capture different portions of the journey
View-through vs. click-through attribution differences

Blended ROAS solves this by grounding measurement in reality: actual revenue and actual spend.

Frequently Asked Questions

Why use blended ROAS instead of platform-specific ROAS?

Platforms over-report due to overlapping attribution. A customer might be counted by both Google and Meta. Blended ROAS gives you the true picture by looking at actual revenue against total spend.

What is a good blended ROAS?

It depends on your margins and business model. E-commerce typically targets 3-4x blended ROAS. Businesses with higher margins or LTV can sustain lower blended ROAS profitably.

How does iOS 14.5 affect blended ROAS?

Privacy changes reduced platform-reported conversions, making individual ROAS unreliable. Blended ROAS uses total revenue instead of tracked conversions, bypassing attribution limitations.

Should I still track channel-specific ROAS?

Yes, channel ROAS helps with tactical optimization. But use blended ROAS for strategic decisions and budget planning, and trust it more than conflicting platform numbers.

Related Terms

ROAS

Return on Ad Spend - single channel

POAS

Profit on Ad Spend

Attribution

Assigning conversion credit

ROI

Return on Investment

Learn More

Comparisons

Stop Calculating, Start Growing

Xplainr automatically tracks your Blended ROAS across all channels and tells you exactly what's driving changes - no spreadsheets required.

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