How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Free Calculator

ROAS & POAS Calculator

Calculate your Return on Ad Spend (ROAS) or Profit on Ad Spend (POAS) to measure advertising campaign profitability and optimize your ad budget.

Enter Your Campaign Data

Calculate POAS

Account for profit margins (COGS)

Revenue from Ads

$1,000$250,000

Ad Spend

$100$50,000

Enter your revenue and ad spend to calculate ROAS

Related Resources

ROAS vs ROI: Understanding the Difference

When to use ROAS vs ROI for measuring campaign performance.

ROAS vs POAS: Which Should You Track?

Understand when profit-based metrics matter more than revenue.

Google Ads Analytics Guide

Extract deeper insights from your paid search campaigns.

Marketing ROI Calculator

Calculate overall marketing return on investment.

Frequently Asked Questions

What is ROAS?

ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. A ROAS of 4.0 means you earn $4 for every $1 spent on ads.

What is POAS and how is it different from ROAS?

POAS (Profit on Ad Spend) measures gross profit generated per dollar of ad spend, accounting for the cost of goods sold (COGS). While ROAS shows revenue return, POAS shows actual profit return, making it more accurate for profitability decisions.

What is a good ROAS?

A good ROAS varies by industry and margins. Generally, 3:1 to 4:1 is considered healthy for most businesses. E-commerce with low margins might need 5:1+, while high-margin services might profit at 2:1.

When should I use POAS instead of ROAS?

Use POAS when you have variable product margins or when optimizing for profitability rather than revenue. POAS is especially valuable for e-commerce, retail, and any business with significant COGS.

How do I calculate break-even ROAS?

Break-even ROAS = 1 / Profit Margin. If your profit margin is 25%, break-even ROAS is 1/0.25 = 4.0. Any ROAS above this means you're profitable on ad spend.