How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Free Calculator

Marketing ROI Calculator

Calculate your marketing return on investment to understand the true value of your campaigns and make data-driven budget decisions.

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Revenue from Marketing

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Enter your revenue and costs to calculate your marketing ROI

Related Resources

How to Calculate Marketing ROI

Deep-dive guide with formulas, examples, and best practices.

ROAS vs ROI: Understanding the Difference

When to use each metric and how they complement each other.

Prove Marketing Value to Leadership

Communicate your ROI effectively to executives and stakeholders.

ROAS Calculator

Calculate your Return on Ad Spend for advertising campaigns.

Frequently Asked Questions

What is Marketing ROI?

Marketing ROI (Return on Investment) measures the revenue generated from your marketing efforts relative to the cost. It helps you understand which campaigns are profitable and which need optimization.

How do you calculate Marketing ROI?

Marketing ROI = ((Revenue from Marketing - Marketing Cost) / Marketing Cost) × 100. For example, if you spent $10,000 and generated $50,000 in revenue, your ROI would be 400%.

What is a good Marketing ROI?

A good marketing ROI varies by industry, but generally, a 5:1 ratio (500% ROI) is considered strong. B2B companies often aim for 3:1 to 5:1, while e-commerce might target higher ratios.

How is Marketing ROI different from ROAS?

ROI measures total marketing profitability including all costs, while ROAS (Return on Ad Spend) focuses specifically on advertising spend. ROI gives a broader picture of marketing efficiency.