How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Marketing Glossary

Essential marketing terms, metrics, and acronyms explained with practical examples. Click any term to learn more and calculate your own metrics.

Total Terms

With Calculators

Acronyms

Attribution

Assigning credit to marketing touchpoints for conversions.

A/B Testing

Comparing two versions to determine which performs better.

Blended ROAS

Calculator

Combined ROAS across all advertising channels.

Customer Acquisition Cost

CACCalculator

Total cost to acquire a new customer.

Customer Lifetime Value

LTVCalculator

Total revenue expected from a customer over their relationship.

Click-Through Rate

CTR

Percentage of people who click after seeing your ad or link.

Cost Per Acquisition

CPACalculator

Cost to acquire a specific conversion action.

Cohort Analysis

Analyzing groups of users who share common characteristics.

Funnel Metrics

Measurements tracking user progression through conversion stages.

Marketing Qualified Lead

MQL

A lead that marketing has identified as likely to become a customer.

Profit on Ad Spend

POASCalculator

Gross profit generated per dollar spent on advertising.

Return on Ad Spend

ROASCalculator

Revenue generated per dollar spent on advertising.

Return on Investment

ROICalculator

Net profit relative to the total cost of an investment.

Return on Marketing Investment

ROMICalculator

The revenue or profit return from marketing spend.

Sales Qualified Lead

SQL

A lead that sales has qualified as ready for direct outreach.

Vanity Metrics

Metrics that look impressive but don't drive business decisions.

Turn Metrics Into Action

Knowing your metrics is just the start. Xplainr tracks them automatically and tells you exactly what's changing and why - so you can focus on growth, not spreadsheets.

Try Xplainr Free Use Our Calculators