How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

ROMI

Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI) measures the revenue or profit generated by marketing activities relative to the cost of those activities. It's similar to ROI but specifically focused on marketing spend and its direct business impact.

Calculate Your Return on Marketing Investment

Use our free interactive calculator

Calculate Your ROMI

Formula

ROMI = ((Revenue from Marketing - Marketing Cost) ÷ Marketing Cost) × 100

Where:

Revenue from Marketing=Revenue directly attributable to marketing efforts

Marketing Cost=Total marketing investment (campaigns, tools, team, etc.)

Example

Scenario

Your Q1 marketing efforts generated $500,000 in attributable revenue. Total marketing spend including ads, tools, and team allocation was $100,000.

Calculation

ROMI = (($500,000 - $100,000) ÷ $100,000) × 100 = 400%

Result

Your ROMI is 400%, meaning every $1 spent on marketing generated $4 in profit.

When to Use Return on Marketing Investment

1Justifying marketing budgets to leadership
2Comparing marketing effectiveness across periods or initiatives
3Making strategic decisions about marketing investment
4Demonstrating marketing's contribution to business growth
5Setting targets and benchmarks for marketing teams

Common Mistakes

✗Only counting direct/last-touch revenue and missing assisted conversions
✗Not including all marketing costs (labor, overhead, tools)
✗Using short time periods that miss delayed conversions
✗Comparing ROMI without accounting for brand investment

ROMI for Different Marketing Types

ROMI calculation varies by marketing type:

Performance marketing: Easier to measure with direct attribution
Content marketing: Requires longer time horizons and assisted conversion tracking
Brand marketing: Often measured through brand lift studies and long-term revenue impact
Event marketing: Calculate pipeline generated relative to event costs

Frequently Asked Questions

What is a good ROMI?

A 5:1 ratio (400% ROMI) is often cited as a benchmark for healthy marketing performance. However, this varies by industry, business model, and whether you're investing in brand vs. performance marketing.

How is ROMI different from ROAS?

ROAS focuses specifically on advertising spend and revenue. ROMI is broader, including all marketing costs (team, tools, content, events) and may measure profit rather than just revenue.

Should I use revenue or profit for ROMI?

Using profit (gross margin) gives a more accurate picture of true return. Revenue-based ROMI can be misleading for low-margin products or when COGS varies significantly.

How do I attribute revenue to marketing?

Use attribution models that match your sales cycle. For complex B2B sales, consider multi-touch attribution and factor in marketing-influenced deals, not just marketing-sourced.

Related Terms

ROI

Return on Investment - broader profitability

ROAS

Return on Ad Spend - ad-specific return

CAC

Customer Acquisition Cost

LTV

Customer Lifetime Value

Learn More

Marketing ROI

Stop Calculating, Start Growing

Xplainr automatically tracks your Return on Marketing Investment across all channels and tells you exactly what's driving changes - no spreadsheets required.

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