How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated 2026-03-08

Migration Guide

25 min

Switch from Triple Whale to Xplainr

TL;DR: Switching from Triple Whale to Xplainr takes under 30 minutes. You'll move from ecommerce-only attribution to full cross-channel AI intelligence - with automated insights, anomaly detection, and plain-language explanations of what's driving your metrics.

Triple Whale built its reputation on Shopify-first attribution and pixel-based tracking. But as marketing teams grow beyond pure ecommerce, they hit Triple Whale's ceiling: limited non-Shopify support, narrow channel coverage, and attribution-only insights without actionable recommendations. Xplainr replaces that with AI that works across every channel and tells you not just what happened, but why and what to do next.

For a detailed feature-by-feature breakdown, see our Xplainr vs Triple Whale comparison.

Why Teams Switch from Triple Whale

Triple Whale is Shopify-centric - limited value for teams running multi-platform strategies

Attribution data without context: you see numbers but not explanations of what changed

No automated anomaly detection - performance drops require manual discovery

Creative analytics are surface-level compared to AI-powered content analysis

Pricing scales aggressively with ad spend, making it expensive for growing brands

No AI assistant for ad-hoc questions about your marketing data

What You Gain with Xplainr

Cross-Channel AI Intelligence

Understand performance across all channels - not just Shopify-connected platforms.

Anomaly Detection

Get alerted when any metric deviates from expected ranges, across every connected source.

AI Explanations

Xplainr explains why metrics changed in plain language - not just that they changed.

Aria AI Assistant

Ask questions about your data in natural language and get instant, contextual answers.

Flat, Predictable Pricing

No ad-spend-based pricing tiers. Pay for features, not for how much you spend on ads.

Daily AI Briefings

Receive a concise morning summary of everything that matters across all your channels.

Looking for the best analytics for ecommerce teams? See our dedicated guide.

Step-by-Step Migration

Sign up for Xplainr (free)

Create your account at xplainr.io. No credit card required for the free tier.

2 min

Connect your ad platforms

Link Google Ads, Meta Ads, TikTok Ads, and other platforms. Same OAuth connections - one click each.

5 min

Connect Google Analytics 4

Link GA4 for website behavior and conversion data. Xplainr correlates ad performance with on-site behavior automatically.

3 min

Let AI establish baselines

Xplainr analyzes your historical data, establishes performance baselines, and starts detecting patterns.

10 min

Review your first AI briefing

Get your first cross-channel intelligence report with insights Triple Whale never surfaced.

5 min

Run both tools in parallel (optional)

Keep Triple Whale for Shopify-specific pixel data while Xplainr handles cross-channel intelligence. Most teams fully transition within 2 weeks.

0 min

What You Keep

Switching doesn't mean losing your data or starting over.

All ad platform data - Xplainr connects directly to the same sources

Historical performance trends from your marketing platforms

Google Analytics 4 data and conversion tracking

Team access through platform-level OAuth permissions

Common Concerns

"Triple Whale has first-party pixel data we rely on"

Xplainr takes a different approach: instead of running another tracking pixel, we use platform-native data (Conversions API, GA4 server-side) combined with AI to deliver more actionable insights. You get better signal without another script slowing down your site.

"We need Shopify-specific metrics"

Xplainr integrates with Shopify and provides ecommerce metrics alongside all your other channels. The difference is you also get AI that explains why revenue changed, correlates it with ad performance, and suggests next steps.

"Our team is used to the Triple Whale dashboard"

Xplainr doesn't ask you to check dashboards. AI proactively surfaces what matters through daily briefings and anomaly alerts. Most teams find they check dashboards 80% less because the insights come to them.

Frequently Asked Questions

How long does it take to switch from Triple Whale to Xplainr?

Most teams are fully set up in under 25 minutes. Connect your platforms, and AI starts generating insights immediately.

Can I use Xplainr alongside Triple Whale?

Yes. Many brands run both during a transition period. Xplainr connects to the same data sources independently.

Does Xplainr replace Triple Whale's attribution?

Xplainr provides cross-channel attribution plus AI-powered insights. Rather than just showing you which channel gets credit, Xplainr explains why performance changed and what to do about it.

Is Xplainr good for ecommerce?

Absolutely. Xplainr works for ecommerce, lead gen, SaaS, and any business model. The AI adapts to your specific KPIs and business context.

Need Help Migrating? We'll Do It With You

Our Xplainr team offers free guided migration sessions where we walk you through the entire switch - from connecting your data sources to configuring your first AI briefings. No prep needed, just book a slot and we'll handle the heavy lifting together.

1-on-1 session with a migration specialist
We'll replicate your key Triple Whale workflows in Xplainr
Available for all plans - including the free tier

Book a Free Migration Session

Ready to switch?

Start free - most teams are fully migrated in under 30 minutes. Or book a guided migration session and let our team help.

Start Free Trial Book Migration Session View Pricing