How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated 2026-03-08

Migration Guide

20 min

Switch from Supermetrics to Xplainr

TL;DR: Switching from Supermetrics to Xplainr fundamentally changes your analytics approach: from moving data into spreadsheets and warehouses to having AI analyze it for you automatically. Setup takes under 20 minutes - no data engineering required.

Supermetrics is a data pipeline tool - it moves marketing data from platforms into Google Sheets, Looker Studio, or data warehouses. But moving data is only half the battle. Once data lands in a spreadsheet, someone still needs to analyze it. Xplainr eliminates the pipeline-then-analyze workflow entirely: connect your platforms, and AI handles both the aggregation and the analysis.

For a detailed feature-by-feature breakdown, read our full Xplainr vs Supermetrics comparison.

Why Teams Switch from Supermetrics

Supermetrics moves data but doesn't analyze it - you still need a human to interpret everything

Spreadsheet-based workflows break at scale and require constant maintenance

Data warehouse setups add complexity and cost without adding intelligence

No anomaly detection - data sits in sheets until someone manually reviews it

Per-connector pricing gets expensive as you add marketing platforms

Refresh limits and API quotas create data freshness gaps

What You Gain with Xplainr

Data + Intelligence in One

No separate pipeline step. Xplainr connects to platforms AND analyzes the data automatically.

Zero Spreadsheet Maintenance

No more broken formulas, expired connections, or manual data cleanup.

AI-Powered Analysis

Get insights, anomaly detection, and cross-channel correlation without any manual work.

Real-Time Monitoring

Continuous monitoring replaces periodic data pulls. Issues detected in real-time.

No Data Engineering Required

Connect platforms and get intelligence. No warehouse, no ETL, no schema design.

Simpler Pricing

Free tier available. No per-connector or per-row charges.

Understanding the modern marketing analytics tools landscape helps explain why AI-first platforms are replacing data pipeline tools.

Step-by-Step Migration

Sign up for Xplainr (free)

Create your account. No credit card or data warehouse needed.

2 min

Connect marketing platforms directly

Link Google Ads, Meta Ads, GA4, etc. Xplainr connects directly - no intermediate pipeline.

5 min

AI analyzes your data

Xplainr establishes baselines and begins detecting patterns across all connected platforms.

10 min

Review AI insights

See intelligence that would have taken hours of spreadsheet analysis to produce manually.

3 min

Decommission Supermetrics pipelines (optional)

Once you're confident in Xplainr, you can cancel Supermetrics and stop maintaining spreadsheet workflows.

0 min

What You Keep

Switching doesn't mean losing your data or starting over.

All marketing platform data is unchanged - Xplainr connects to the same APIs

Existing spreadsheets and reports remain accessible as archives

Data warehouse data (if applicable) is unaffected

Team member access through existing platform credentials

Learn how AI analytics explained in simple terms - why machine learning is replacing manual spreadsheet analysis for marketing teams.

Common Concerns

"We need data in Google Sheets for custom analysis"

Ask yourself: what analysis are you doing in Sheets that AI can't do better? For most marketing teams, the spreadsheet workflow exists because there wasn't a better option. Xplainr's AI handles the analysis that previously required pivot tables and VLOOKUP formulas.

"We feed Supermetrics data into a warehouse"

If you have a data warehouse for non-marketing purposes, keep it. But for marketing analytics and insights, Xplainr's direct connections and AI analysis are faster, cheaper, and more actionable than warehouse queries.

"Supermetrics has 100+ connectors"

Xplainr focuses on the marketing platforms that drive business results - Google, Meta, LinkedIn, TikTok, GA4, Search Console, and more. For niche platforms, the data can complement Xplainr through custom KPI support.

Frequently Asked Questions

Is Xplainr a Supermetrics replacement?

Xplainr replaces the need for Supermetrics in most marketing analytics workflows. Instead of moving data into a separate destination for manual analysis, Xplainr connects directly and analyzes automatically. For teams using Supermetrics purely for marketing reporting, Xplainr is a direct replacement.

Do I still need a data warehouse with Xplainr?

For marketing analytics, no. Xplainr connects directly to marketing platforms and provides AI-powered analysis. A data warehouse adds cost and complexity without adding intelligence. Keep your warehouse only if you need it for non-marketing data integration.

Can Xplainr handle the same data volume as Supermetrics?

Yes. Xplainr's platform connections handle the same API data that Supermetrics pulls, but processes it with AI instead of dumping it into spreadsheets. There are no row limits or refresh quotas on the core analysis.

Need Help Migrating? We'll Do It With You

Our Xplainr team offers free guided migration sessions where we walk you through the entire switch - from connecting your data sources to configuring your first AI briefings. No prep needed, just book a slot and we'll handle the heavy lifting together.

1-on-1 session with a migration specialist
We'll replicate your key Supermetrics workflows in Xplainr
Available for all plans - including the free tier

Book a Free Migration Session

Ready to switch?

Start free - most teams are fully migrated in under 30 minutes. Or book a guided migration session and let our team help.

Start Free Trial Book Migration Session View Pricing