How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated 2026-03-08

Migration Guide

25 min

Switch from Northbeam to Xplainr

TL;DR: Switching from Northbeam to Xplainr takes under 25 minutes. You'll move from attribution-only modeling to full-stack AI intelligence - automated anomaly detection, daily briefings, and plain-language recommendations across every channel.

Northbeam is a sophisticated attribution platform, but attribution is only one piece of the analytics puzzle. Teams using Northbeam still need to manually interpret data, build reports, and figure out what actions to take. Xplainr goes further: it monitors all your channels, detects anomalies automatically, and delivers AI-generated insights that tell you what changed, why, and what to do next.

See our detailed Xplainr vs Northbeam comparison for a feature-by-feature breakdown.

Why Teams Switch from Northbeam

Attribution modeling without actionable recommendations - you see credit allocation but not next steps

No automated anomaly detection or proactive alerting

Enterprise pricing that's difficult to justify for mid-market teams

Complex setup requiring significant technical integration effort

No AI assistant for ad-hoc data questions

Limited to attribution - doesn't cover content analytics, SEO, or full-funnel insights

What You Gain with Xplainr

AI-Powered Recommendations

Go beyond "which channel gets credit" to "what should you do next" with actionable AI insights.

Anomaly Detection

Catch performance drops and spikes automatically - no more manual monitoring.

Daily AI Briefings

Start every morning with a concise summary of what changed across all channels.

Simpler Setup

One-click OAuth connections. No pixel implementation or complex server-side setup required.

Full-Funnel Coverage

Beyond attribution: content analytics, SEO insights, cross-channel correlations, and more.

Transparent Pricing

Predictable pricing without enterprise-only gates or ad-spend multipliers.

Learn more about modern attribution approaches in our cross-channel attribution guide.

Step-by-Step Migration

Sign up for Xplainr (free)

Create your account at xplainr.io. No credit card required.

2 min

Connect your marketing platforms

Link Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other channels via OAuth.

5 min

Connect analytics sources

Link GA4, Search Console, and other analytics platforms for full-funnel visibility.

3 min

AI analyzes your data

Xplainr establishes baselines, detects patterns, and starts generating cross-channel insights.

10 min

Review your first briefing

Get your first AI-generated intelligence report with insights that go beyond attribution.

5 min

What You Keep

Switching doesn't mean losing your data or starting over.

All platform-native data - Xplainr connects to the same marketing APIs

Historical trends and performance data from each platform

Conversion tracking through GA4 and platform Conversions APIs

Team permissions through standard OAuth connections

Common Concerns

"Northbeam has advanced MMM models we rely on"

Xplainr takes a complementary approach: instead of just modeling attribution, AI proactively tells you what's working and why. Many teams find that actionable insights matter more than incremental attribution model precision.

"We need server-side tracking"

Xplainr works with your existing Conversions API and server-side tracking setups. We don't require our own pixel - we leverage the tracking infrastructure you already have.

"Our C-suite relies on Northbeam reports"

Xplainr generates executive-ready briefings automatically. AI creates narrative summaries that explain performance in business terms - often more valuable than attribution charts for leadership audiences.

Frequently Asked Questions

How does Xplainr compare to Northbeam for attribution?

Xplainr provides cross-channel attribution plus AI intelligence. While Northbeam focuses on attribution modeling, Xplainr adds anomaly detection, automated insights, and an AI assistant for ad-hoc questions.

Can I use Xplainr without removing Northbeam?

Yes. Both tools connect to your marketing platforms independently. Run them in parallel during transition.

Does Xplainr work for DTC brands?

Yes. Xplainr is built for any marketing team - DTC ecommerce, lead gen, SaaS, and more. The AI adapts to your business model and KPIs.

Need Help Migrating? We'll Do It With You

Our Xplainr team offers free guided migration sessions where we walk you through the entire switch - from connecting your data sources to configuring your first AI briefings. No prep needed, just book a slot and we'll handle the heavy lifting together.

1-on-1 session with a migration specialist
We'll replicate your key Northbeam workflows in Xplainr
Available for all plans - including the free tier

Book a Free Migration Session

Ready to switch?

Start free - most teams are fully migrated in under 30 minutes. Or book a guided migration session and let our team help.

Start Free Trial Book Migration Session View Pricing