How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

When marketing celebrates lead volume while sales complains about lead quality, you have a KPI problem. Here's how to create metrics both teams actually care about.

The Problem with Siloed Metrics

Traditional Marketing KPIs

• Leads generated
• Cost per lead
• Website traffic
• Email open rates
• Content downloads

Problem: None of these measure revenue impact

Traditional Sales KPIs

• Closed revenue
• Quota attainment
• Win rate
• Average deal size
• Sales cycle length

Problem: No accountability for lead quality feedback

The Shared KPI Framework

Tier 1: Revenue KPIs (Joint Ownership)

Marketing-Sourced Revenue% of closed revenue from marketing leads
Marketing-Influenced RevenueRevenue where marketing touched the deal
Customer Acquisition CostTotal sales + marketing cost / new customers

Tier 2: Pipeline KPIs

MQL-to-SQL Conversion RateMarketing owns quality, sales owns speed
Pipeline Velocity(Leads × Win Rate × ACV) / Sales Cycle
SAL Acceptance Rate% of MQLs accepted by sales

Tier 3: Process KPIs

Lead Response TimeTime from MQL to first sales contact
Lead Feedback Rate% of leads with sales disposition recorded
Content Usage in Deals% of won deals using marketing content

Implementing Shared KPIs

Step-by-Step Implementation

1. Start with Revenue: Begin with one shared revenue metric (e.g., marketing-sourced pipeline). Both teams report on it weekly.
2. Build the Dashboard: Create a single dashboard both teams view in every meeting. No separate reporting.
3. Set Joint Targets: Marketing and sales leadership jointly commit to targets. Miss together, win together.
4. Review Weekly: 30-minute sync focused on shared metrics. What's working? What's not? What do we adjust?
5. Tie Compensation: Eventually, include shared metrics in bonus structures for both teams.

Example Shared Dashboard

Weekly Revenue Team Dashboard

$1.2M

Marketing Pipeline

↑ 12% vs target

68%

SAL Acceptance

↑ 5% vs last week

2.4 hrs

Avg Response Time

↓ Target: <1 hr

34%

MQL→SQL Rate

Stable

How Xplainr Helps

Xplainr provides unified revenue tracking that both sales and marketing teams can use - showing the full journey from lead to closed deal.

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Building Shared KPIs for Sales and Marketing

The Problem with Siloed Metrics

Traditional Marketing KPIs

Traditional Sales KPIs

The Shared KPI Framework

Tier 1: Revenue KPIs (Joint Ownership)

Tier 2: Pipeline KPIs

Tier 3: Process KPIs

Implementing Shared KPIs

Step-by-Step Implementation

Example Shared Dashboard

Weekly Revenue Team Dashboard

How Xplainr Helps

Continue Learning

Revenue Operations for Marketing Managers

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Translating Marketing Metrics to Business Impact