How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Limited Resources

Essential Metrics for Small Marketing Teams

Focus on what matters when you can't track everything. Prioritized metrics for lean teams.

You can't track everything when you're a team of one or two. Focus on the essential metrics that directly connect to business outcomes.

Must-Track Metrics

Customer Acquisition Cost (CAC): What you pay per customer
Conversion Rate: Percentage of visitors who convert
Revenue per Channel: Which sources drive business
Return on Ad Spend (ROAS): Revenue per ad dollar

Skip These (For Now)

Complex attribution modeling
Detailed audience segmentation
Micro-conversion optimization

How Xplainr Helps

Xplainr focuses on business outcomes by default, highlighting the metrics that matter without overwhelming small teams.

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Next Steps

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Written by the Xplainr Team

Our team of marketing analytics experts creates in-depth guides to help you make better data-driven decisions. We've spent years working with marketing teams of all sizes.

Essential Metrics for Small Marketing Teams

Must-Track Metrics

Skip These (For Now)

How Xplainr Helps

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