How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated March 2026

Integration

Xplainr + HubSpot

TL;DR: Xplainr connects to HubSpot to pull marketing, CRM, and pipeline data - then applies AI to close the loop between marketing spend and actual revenue, revealing which campaigns truly drive pipeline and closed deals.

HubSpot is a powerful marketing and CRM platform, but its native analytics focus on HubSpot activities. When your marketing spans Google Ads, Meta, LinkedIn, and more, you need cross-channel intelligence that connects ad spend to HubSpot pipeline stages. That's what Xplainr delivers.

What Data Xplainr Pulls from HubSpot

Contact & Lead Data

New contacts, MQLs, SQLs, and lifecycle stage progression over time.

Deal Pipeline

Deal stages, values, win rates, and velocity metrics from HubSpot CRM.

Campaign Performance

HubSpot campaign metrics including email, landing page, and form performance.

Email Analytics

Open rates, click rates, and engagement metrics from HubSpot email marketing.

Attribution Data

HubSpot's native attribution plus enhanced cross-channel attribution from Xplainr.

Source Tracking

Original and latest traffic sources for all contacts in your CRM.

How to Connect HubSpot

Connect HubSpot

Authorize Xplainr via HubSpot OAuth. Read-only access to marketing and CRM data.

Map Pipeline Stages

Map your HubSpot deal stages to Xplainr's funnel model for accurate pipeline attribution.

Historical Import

Contact and deal history imported for trend analysis and cohort reporting.

Pipeline Intelligence Activates

Aria begins analyzing marketing-to-pipeline conversion rates and channel contribution.

Typical setup time: under 5 minutes

What You Can Do With This Integration

Closed-Loop Reporting

Track the full journey from first marketing touch to closed deal, across all channels.

Pipeline Attribution

Understand which marketing channels and campaigns drive actual pipeline and revenue, not just leads.

Marketing-Sales Alignment

Shared dashboards showing MQL-to-SQL conversion rates, sales cycle length, and handoff quality.

Lead Quality Scoring

AI analyzes which lead sources produce the highest-quality pipeline based on win rates and deal values.

Campaign ROI

Calculate true campaign ROI using HubSpot revenue data, not just lead volume.

AI Insights Powered by HubSpot Data

When you connect HubSpot, Xplainr's AI (Aria) automatically surfaces:

Pipeline attribution by marketing channel and campaign

Lead quality analysis - which sources produce the best-converting leads

Marketing-sales handoff efficiency metrics and recommendations

Deal velocity trends with forecasting

Campaign ROI based on actual closed revenue

MQL-to-SQL conversion rate monitoring with anomaly alerts

Frequently Asked Questions

Does Xplainr replace HubSpot reporting?

No. Xplainr complements HubSpot by adding cross-channel attribution and AI-powered insights. You still use HubSpot for CRM workflows and marketing automation.

Which HubSpot plans are supported?

Xplainr works with HubSpot Marketing Hub and CRM data. Professional and Enterprise tiers provide the richest data, but Starter plans work too with available data points.

Can Xplainr track multi-touch attribution through HubSpot?

Yes. By combining HubSpot contact touchpoints with ad platform data, Xplainr builds a complete multi-touch attribution model across all channels.

How often does HubSpot data sync?

CRM and marketing data syncs every 4 hours. Deal and pipeline data updates in near real-time for accurate pipeline reporting.

Related Resources

Switch from HubSpot Analytics HubSpot Marketing Analytics Guide Closed-Loop Reporting Guide Shared Marketing-Sales KPIs

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