How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated 2026-03-08

Migration Guide

20 min

Switch from HubSpot Marketing Analytics to Xplainr

TL;DR: Adding Xplainr alongside HubSpot takes under 20 minutes. You'll break out of HubSpot's analytics silo and gain AI-powered cross-channel intelligence that covers every platform - not just HubSpot-tracked channels.

HubSpot is an excellent CRM and marketing automation platform, but its analytics are limited to HubSpot-tracked activities. Teams running Google Ads, Meta Ads, TikTok, and other channels alongside HubSpot campaigns get a fragmented view. Xplainr unifies all your marketing data with AI that connects the dots across every channel - including HubSpot - and delivers automated insights your HubSpot reports can't provide.

See our detailed Xplainr vs HubSpot comparison for a full feature breakdown.

Why Teams Switch from HubSpot Marketing Analytics

HubSpot analytics only cover HubSpot-tracked activities - paid channels get siloed reporting

No AI-powered insights or automated explanations of what changed and why

Limited cross-channel attribution - HubSpot attributes everything to its own touchpoints

No anomaly detection across your full marketing stack

Reporting templates are rigid and difficult to customize for multi-channel analysis

Marketing Hub Enterprise pricing is steep just for better reporting features

What You Gain with Xplainr

True Cross-Channel View

See all your marketing channels in one place - not just HubSpot-tracked activities.

AI-Powered Insights

Automatically understand what's driving performance changes across every channel.

Anomaly Detection

Get alerted when any metric across any platform deviates from expected patterns.

AI Briefings

Start each day with a concise summary that covers all channels, not just email and landing pages.

Unbiased Attribution

Xplainr doesn't favor any platform - you get honest, AI-analyzed attribution across all channels.

Aria AI Assistant

Ask questions about your full marketing performance in natural language.

Learn how to get the most from HubSpot marketing analytics alongside Xplainr.

Step-by-Step Migration

Sign up for Xplainr (free)

Create your account at xplainr.io. No credit card required.

2 min

Connect HubSpot

Link your HubSpot account so Xplainr can include email, landing page, and CRM data in cross-channel analysis.

3 min

Connect your ad platforms

Link Google Ads, Meta Ads, LinkedIn Ads, and other paid channels for full visibility.

5 min

Connect GA4 and Search Console

Add web analytics and organic search data for complete marketing coverage.

3 min

AI unifies your data

Xplainr's AI correlates data across HubSpot and all other platforms, finding insights neither tool surfaces alone.

10 min

Review your first unified briefing

Get your first cross-channel intelligence report covering every marketing touchpoint.

5 min

What You Keep

Switching doesn't mean losing your data or starting over.

Your full HubSpot setup - CRM, automation, email marketing all stay intact

HubSpot reporting still works alongside Xplainr

All ad platform data and GA4 analytics remain unchanged

Team access through standard OAuth connections

Common Concerns

"We're deeply invested in the HubSpot ecosystem"

Xplainr doesn't replace HubSpot - it supplements it. Keep HubSpot for CRM, automation, and email marketing. Xplainr adds the AI intelligence layer that HubSpot's analytics can't provide across all your channels.

"HubSpot already has attribution reporting"

HubSpot's attribution is limited to HubSpot-tracked touchpoints. Xplainr provides unbiased, AI-powered attribution across every channel, plus automated explanations of what's actually driving your results.

"Our sales team uses HubSpot CRM data for reporting"

Keep HubSpot as your CRM source of truth. Xplainr focuses on marketing intelligence - connecting ad spend, traffic, and conversions with AI that explains performance across your full funnel.

Frequently Asked Questions

Does Xplainr replace HubSpot?

No. Xplainr complements HubSpot by adding AI-powered cross-channel analytics. Keep HubSpot for CRM and automation, use Xplainr for marketing intelligence across all channels.

Can Xplainr pull data from HubSpot?

Yes. Xplainr connects to HubSpot via OAuth to include email performance, landing page data, and CRM-connected conversion data in its cross-channel analysis.

How much does Xplainr cost vs HubSpot Marketing Hub?

Xplainr's analytics are available starting from a free tier. For teams paying $800+/month for HubSpot Marketing Hub Enterprise mainly for better reporting, Xplainr delivers superior AI insights at a fraction of the cost.

Need Help Migrating? We'll Do It With You

Our Xplainr team offers free guided migration sessions where we walk you through the entire switch - from connecting your data sources to configuring your first AI briefings. No prep needed, just book a slot and we'll handle the heavy lifting together.

1-on-1 session with a migration specialist
We'll replicate your key HubSpot Marketing Analytics workflows in Xplainr
Available for all plans - including the free tier

Book a Free Migration Session

Ready to switch?

Start free - most teams are fully migrated in under 30 minutes. Or book a guided migration session and let our team help.

Start Free Trial Book Migration Session View Pricing