Clarity for Agency Teams: Multi-Client Behavior Reporting

For agency teams managing multiple clients, Clarity's unlimited free projects make it the ideal behavior analytics tool. Build standardized workflows and cross-client benchmarks without per-client cost concerns.

Multi-Client Setup

Create a Clarity project per client with consistent naming. Establish standard segment templates (paid traffic, organic, mobile, frustration sessions) that every analyst applies across all clients. This mirrors multi-client management best practices.

Standardized Behavior Reporting

Build a behavior analytics section into your client reports. Include key metrics: rage click rate, dead click rate, average scroll depth on landing pages, and session-level engagement quality. Compare these across reporting periods to show improvement trends.

Cross-Client Benchmarks

With Clarity data across multiple clients, you can build internal benchmarks. What's a normal rage click rate for e-commerce checkout pages? How does mobile scroll depth compare across industries? These benchmarks add value to client recommendations.

Adding Value to Client Relationships

Proactively sharing Clarity insights differentiates your agency. When you can show a client exactly why their landing page bounces are high - with video evidence from session recordings - you demonstrate deeper expertise than competitors who only report on ad metrics.