How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Budget Justification

Measuring Incremental Marketing Value

Prove what marketing adds beyond organic growth. Incrementality for budget justification.

Skeptical CFOs ask: "Would those sales have happened anyway?" Incrementality testing proves what marketing actually adds beyond organic growth.

What is Incrementality?

Incrementality measures the additional conversions caused by marketing that wouldn't have happened otherwise. It's the true contribution of your spend.

Testing Methods

Holdout tests: Withhold marketing from a group and compare
Geo experiments: Test in some regions, not others
Matched market tests: Compare similar markets

How Xplainr Helps

Xplainr helps design and analyze incrementality tests, providing clear reports that prove marketing's true contribution to business outcomes.

Calculate Your Marketing ROI

Use ROI Calculator Track ROI Free

Know exactly what your marketing returns

Deep Dive

Correlation vs Causation
Why incrementality proves true marketing impact.
Prove Marketing Value
Use incrementality data to defend your budget.

Written by the Xplainr Team

Our team of marketing analytics experts creates in-depth guides to help you make better data-driven decisions. We've spent years working with marketing teams of all sizes.

Measuring Incremental Marketing Value

What is Incrementality?

Testing Methods

How Xplainr Helps

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