How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated 2026-03-08

Migration Guide

25 min

Switch from Whatagraph to Xplainr

TL;DR: Switching from Whatagraph to Xplainr takes under 25 minutes. You'll move from manual cross-channel reporting to AI that automatically correlates performance across channels and explains what's happening in plain language.

Whatagraph is a solid cross-channel reporting tool, but it still operates on the traditional model: connect data, build reports, send to stakeholders, and hope someone reads them. Xplainr replaces this entire workflow with AI-powered intelligence that proactively surfaces what matters - no report building required.

Xplainr's AI-powered cross-channel attribution goes beyond what Whatagraph can offer - automatically detecting how changes in one channel affect performance in others.

Why Teams Switch from Whatagraph

Report building still requires manual effort - even with templates and cross-channel widgets

No AI-powered insights - Whatagraph displays data but doesn't analyze it

Cross-channel data blending requires configuration and maintenance

Enterprise pricing is steep for smaller teams and agencies

No anomaly detection - performance changes between report cycles go unnoticed

Reports are backward-looking - no predictive or proactive intelligence

What You Gain with Xplainr

AI Cross-Channel Analysis

Automatic correlation between channels - understand how Google Ads affects organic traffic.

Proactive Anomaly Detection

Get alerted to unusual patterns immediately, not at the next reporting cycle.

Zero Report Building

AI generates insights and briefings automatically. No templates to maintain.

Plain Language Explanations

AI explains what changed and why in words your stakeholders understand.

Cost-Effective Scaling

Generous free tier and transparent pricing vs Whatagraph's enterprise model.

Daily Intelligence

Morning briefings replace weekly report cycles - stay ahead of issues.

For a comprehensive feature comparison, see our full Xplainr vs Whatagraph breakdown.

Step-by-Step Migration

Sign up for Xplainr (free)

Create your account. Free tier available with no credit card.

2 min

Connect marketing platforms

Link the same platforms you use in Whatagraph. OAuth makes each connection one-click.

5 min

AI analyzes cross-channel data

Xplainr automatically correlates data across channels and establishes baseline patterns.

10 min

Review your first AI briefing

See cross-channel intelligence with explanations - not just combined charts.

5 min

Configure team notifications

Set up who receives which alerts and briefings across your team.

3 min

What You Keep

Switching doesn't mean losing your data or starting over.

All source data remains in your marketing platforms

Whatagraph reports stay accessible during your transition period

Cross-channel historical data available through platform connections

Team member access via existing email addresses

Common Concerns

"We need cross-channel reporting for clients"

Xplainr provides cross-channel intelligence that's more valuable than cross-channel charts. Instead of blending data into combined widgets, AI explains how channels interact - which is what clients actually want to know.

"Whatagraph has a data warehouse feature"

Xplainr focuses on intelligence, not data storage. If you need a data warehouse, pair Xplainr with a dedicated solution. For most marketing teams, Xplainr's AI analysis is more actionable than raw warehouse data.

"We use Whatagraph's custom branding"

Xplainr's shareable reports are designed to be professional and stakeholder-appropriate. The value proposition shifts from "branded dashboard" to "AI-powered intelligence report" - which clients find more impressive.

Frequently Asked Questions

How does Xplainr compare to Whatagraph for cross-channel analytics?

Whatagraph blends cross-channel data into combined reports. Xplainr goes further - AI analyzes cross-channel correlations and explains causal relationships, like how a Google Ads change affected organic traffic patterns.

Does Xplainr support as many integrations as Whatagraph?

Xplainr covers all major marketing platforms. Where Whatagraph offers 45+ connectors for data display, Xplainr focuses on the platforms that matter for AI analysis - Google, Meta, LinkedIn, TikTok, GA4, and more.

Is Xplainr cheaper than Whatagraph?

For most teams, significantly. Xplainr offers a free tier, and the Pro plan starts at $49/month. Whatagraph starts at $199/month with limited features.

Need Help Migrating? We'll Do It With You

Our Xplainr team offers free guided migration sessions where we walk you through the entire switch - from connecting your data sources to configuring your first AI briefings. No prep needed, just book a slot and we'll handle the heavy lifting together.

1-on-1 session with a migration specialist
We'll replicate your key Whatagraph workflows in Xplainr
Available for all plans - including the free tier

Book a Free Migration Session

Ready to switch?

Start free - most teams are fully migrated in under 30 minutes. Or book a guided migration session and let our team help.

Start Free Trial Book Migration Session View Pricing