How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated March 2026

Buyer's Guide

Marketing Data Silos Problem

TL;DR: When each platform tells its own story, nobody sees the full picture. Xplainr unifies all channel data, de-duplicates conversions, and reveals the cross-channel effects that siloed dashboards hide.

Your marketing data is lying to you. Google and Meta both claim credit for the same conversion 18-25% of the time. Without cross-channel unification, you're overestimating performance and misallocating budget.

Common Concerns - Answered

“Each platform's data is accurate for that platform”

Individually, yes. But Google and Meta both claim credit for the same conversion 18-25% of the time. Without unification, you're overestimating and misallocating.

“We use spreadsheets to combine data manually”

Manual combination is error-prone, time-consuming, and stale. Spreadsheets can't detect cross-channel anomalies or provide AI insights.

“We'd need a data warehouse to unify our data”

Traditional unification needs a warehouse and ETL pipelines. Xplainr eliminates all of this - connect accounts and get unified data in minutes.

The Evidence

18-25% of conversions are double-counted

Xplainr's de-duplication consistently shows 18-25% conversion overlap between Google and Meta, leading to overspending on both.

Unified data reveals hidden cross-channel effects

Teams discover channels interact unexpectedly - e.g., Meta awareness driving 30% of Google branded search conversions.

Budget optimization improves 20-35% with unified data

Teams moving from siloed to unified analytics improve ROAS by 20-35% within 90 days through better cross-channel allocation.

The Bottom Line

Data silos don't just create inconvenience - they create budget misallocation. Every dollar spent based on siloed, inflated platform data is a dollar potentially wasted. Xplainr unifies your truth in minutes, not months.

Frequently Asked Questions

How does Xplainr unify data from different platforms?

Direct API connections, consistent schema normalization, and AI attribution to de-duplicate conversions and reveal true cross-channel performance.

Will I lose access to platform-specific metrics?

No. Xplainr preserves platform-specific metrics while adding the unified cross-channel view on top.

How long does data unification take?

Most teams have all channels unified within 30 minutes. Historical data is pulled automatically.

Related Resources

Cross-Channel Dashboard Feature Why Google and Meta Don't Match Creating a Single Source of Truth

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