How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated March 2026

Feature

Cross-Channel Dashboard

TL;DR: Xplainr's cross-channel dashboard unifies data from all your marketing platforms into a single view - then layers AI analysis to surface insights that platform-specific dashboards can't reveal.

Every marketing platform has its own dashboard. Google Ads shows Google data. Meta shows Meta data. GA4 shows website data. But your customers don't live in silos - their journey spans multiple touchpoints. Xplainr's cross-channel dashboard brings everything together with AI intelligence that sees the full picture.

Why This Matters

Marketers are drowning in dashboards. The average marketing team uses 5-10 different platforms, each with its own interface, metrics definitions, and attribution model. Switching between tabs, reconciling conflicting numbers, and trying to understand cross-platform effects wastes hours and leads to poor decisions based on incomplete data.

Key Capabilities

Universal Data Layer

All platforms normalized into consistent metrics - compare CPA across Google, Meta, and TikTok directly.

Real-Time Sync

Data refreshes automatically from all connected platforms every 4 hours or on-demand.

AI-Powered Insights

Aria surfaces cross-channel patterns: diminishing returns, audience overlap, attribution conflicts.

Custom Views

Build views for different stakeholders - CMO overview, channel manager detail, client summaries.

Historical Comparison

Compare performance across any date range with automatic period-over-period analysis.

Goal Tracking

Set targets and track progress across channels with AI-powered forecasting.

Xplainr vs Typical Tools

Feature	Xplainr	Typical Tools
Data Integration	Native connectors + AI normalization	Manual data import or limited APIs
Metric Consistency	Auto-normalized across platforms	Different definitions per platform
Intelligence	AI insights + recommendations	Static charts only
Setup Time	Minutes (connect and go)	Days or weeks of configuration
Cross-Channel Analysis	AI finds cross-platform patterns	Side-by-side only

What Makes Xplainr Different

AI normalizes metrics across platforms - same definition of "conversion" everywhere

Cross-channel pattern detection reveals interactions between platforms

Natural language queries - ask Aria any question about your marketing data

Automatic goal tracking with AI forecasting and alerts

Built for marketers, not data engineers - no SQL or coding required

Ideal For

Marketing teams running campaigns across 3+ platforms

CMOs who need a single view of marketing performance

Agencies managing multi-channel campaigns for clients

Performance marketers optimizing cross-channel budget allocation

Teams transitioning from spreadsheet-based reporting

Frequently Asked Questions

How many platforms can I connect?

There's no limit. Connect all your marketing platforms - Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Shopify, and more. Each additional platform enriches the AI analysis.

How does Xplainr handle different attribution models?

Xplainr shows each platform's native attribution alongside a unified cross-channel attribution model. This lets you compare self-reported platform data with a more objective view.

Can I share dashboards with clients or stakeholders?

Yes. Create shareable dashboard links with customizable access levels. Clients see what you want them to see, in a white-labeled interface.

Is it really different from Looker Studio or Databox?

Fundamentally, yes. Looker Studio and Databox show charts. Xplainr shows charts AND AI-generated insights that explain what the data means and what to do about it.

Related Resources

Dashboard Best Practices Unified Marketing View Dashboards vs Insights Xplainr vs Looker Studio

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