How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

Browser-based tracking is increasingly unreliable. Ad blockers, privacy settings, and iOS changes have eroded the Meta Pixel's effectiveness. The Conversions API provides a server-side solution that restores attribution accuracy.

Why Conversions API Matters

The Conversions API addresses fundamental limitations of browser-based tracking:

Ad blockers: 30%+ of users block tracking scripts
iOS 14.5+: App Tracking Transparency reduces Pixel coverage
Browser restrictions: ITP, ETP limit cookie persistence
Connection issues: Slow connections may not load pixels

Server-side tracking bypasses these limitations by sending data directly from your server to Meta's servers, independent of browser behavior.

How Conversions API Works

The flow is straightforward:

User takes action on your site (purchase, signup, etc.)
Your server collects event data and customer information
Your server sends this data to Meta's CAPI endpoint
Meta matches the event to users for attribution and optimization

Key data points for matching include email (hashed), phone (hashed), first/last name, city, state, zip code, country, and external_id.

Implementation Approaches

Several implementation methods exist:

Direct API Integration: Build custom server-side code. Maximum flexibility but requires developer resources.
Partner Integrations: Shopify, WooCommerce, and other platforms offer built-in CAPI support.
Google Tag Manager Server-Side: Use GTM server container to forward events to Meta.
Third-Party Tools: CDPs and marketing platforms often include CAPI connectors.

Event Deduplication

When running both Pixel and CAPI, you must deduplicate events to avoid double-counting. Use the same event_id for both browser and server events:

Generate a unique event_id when the action occurs
Send this ID with both Pixel and CAPI events
Meta automatically deduplicates matching event_ids

How Xplainr Helps

Xplainr integrates with your CAPI data alongside browser events, providing unified attribution that accounts for all data sources.

Try the Unified Dashboard

Get Started Free Connect Your Data

Connect all platforms in one view

Improving Match Quality

Better data matching leads to better attribution. Maximize your Event Match Quality score:

Hash and send email addresses (SHA256, lowercase, trimmed)
Include phone numbers in E.164 format
Add geographic data when available
Use consistent external_id across sessions
Send events in real-time, not batched daily

Events to Track via CAPI

Prioritize high-value events for CAPI implementation:

Purchase: Essential for e-commerce optimization
Lead: Form submissions and signups
InitiateCheckout: Checkout starts
AddToCart: Cart additions
CompleteRegistration: Account creation

Testing Your Implementation

Validate CAPI implementation using:

Meta Events Manager Test Events tool
Event Match Quality score monitoring
Attribution comparison: Pixel-only vs. Pixel+CAPI
Conversion lift studies for validation

Future-Proofing Your Attribution

Server-side tracking is not optional anymore. As browser-based tracking continues to erode, Conversions API becomes essential for maintaining Meta Ads performance.