How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated March 2026

Feature

DTC E-Commerce Analytics

TL;DR: Xplainr gives DTC brands unified ROAS across all channels, AI-powered creative intelligence, and anomaly detection that catches wasted spend within hours - replacing 5+ siloed dashboards with one AI-native platform.

DTC e-commerce brands typically run campaigns across 4–6 platforms simultaneously. Each platform reports conversions differently, leading to inflated ROAS numbers and poor budget decisions. Xplainr creates a single source of truth that reconciles data across every channel.

Why This Matters

The average DTC brand discovers 15–25% of attributed conversions are double-counted across platforms. Without cross-channel unification, teams overinvest in underperforming channels and miss optimization opportunities hiding in siloed data.

Key Capabilities

Cross-Channel ROAS Tracking

See true ROAS across Meta, Google Shopping, TikTok, and influencer campaigns in one view - no spreadsheets needed.

Creative Performance Intelligence

AI identifies which creatives drive conversions vs. which just drive clicks, across every platform simultaneously.

Customer Acquisition Cost Modeling

Track blended CAC and channel-level CAC with automatic cohort analysis to understand true customer value.

Budget Allocation Optimizer

Aria recommends real-time budget shifts between channels based on marginal ROAS, not just historical averages.

Xplainr vs Typical Tools

Feature	Xplainr	Typical Tools
Cross-channel ROAS	Unified, AI-reconciled ROAS across all channels	Siloed per-platform ROAS with double counting
Creative analysis	AI-powered creative fatigue detection	Manual review of individual ad metrics
CAC tracking	Blended + channel-level with cohort LTV	Simple spend ÷ conversions calculation
Budget recommendations	AI-driven reallocation based on marginal returns	Rule-of-thumb percentage shifts

What Makes Xplainr Different

Unified ROAS that de-duplicates cross-platform conversions

AI creative fatigue detection across all channels simultaneously

Channel-level CAC with cohort LTV analysis

Works with Shopify and any e-commerce platform

Ideal For

DTC brands spending $10K+/month across 3+ ad platforms

E-commerce teams managing Meta, Google Shopping, and TikTok simultaneously

Brands scaling from $1M to $10M+ in annual ad spend

Teams without dedicated data analysts or engineers

Frequently Asked Questions

Does Xplainr integrate with Shopify?

Yes. Xplainr connects directly with Shopify to pull order data, revenue, and customer metrics alongside your ad platform data for true end-to-end attribution.

Can Xplainr track influencer campaign performance?

Absolutely. By combining UTM tracking with AI-powered attribution, Xplainr measures influencer-driven revenue alongside paid and organic channels.

How does Xplainr handle Meta attribution changes?

Xplainr uses its own cross-channel attribution model that isn't dependent on Meta's reporting windows, giving you a consistent view regardless of platform changes.

Related Resources

Xplainr Shopify Integration Cross-Channel Attribution Use Case Best Analytics for E-Commerce

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