How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated March 2026

Integration

Xplainr + Shopify

TL;DR: Xplainr connects to your Shopify store to pull revenue, order, and product data - then combines it with your ad platform data for true end-to-end ecommerce attribution and AI-powered revenue insights.

Shopify tells you what sold. Your ad platforms tell you what drove traffic. But neither gives you the full picture of which marketing efforts actually drive profitable revenue. Xplainr's Shopify integration bridges this gap, combining store data with ad platform data for AI-powered ecommerce intelligence.

What Data Xplainr Pulls from Shopify

Revenue Data

Total revenue, AOV, orders, and refunds with daily and hourly granularity.

Product Performance

Product-level sales, conversion rates, and revenue contribution.

Customer Data

New vs returning customers, customer lifetime value trends, and cohort analysis.

Cart & Checkout

Add-to-cart rates, checkout abandonment, and recovery rates.

Discount & Promotion Data

Promotion performance, discount code usage, and margin impact.

Inventory Signals

Stock levels and sell-through rates for marketing-inventory alignment.

How to Connect Shopify

Install Xplainr App

Connect your Shopify store through the Xplainr integration page. One-click authorization.

Data Sync

Xplainr pulls order, product, and customer data. Historical data imported on first sync.

Connect Ad Platforms

Link Google Ads, Meta Ads, and other channels for end-to-end attribution.

Revenue Intelligence Activates

Aria begins analyzing revenue trends, product performance, and marketing ROI by channel.

Typical setup time: under 5 minutes

What You Can Do With This Integration

True ROAS Calculation

Calculate real ROAS using actual Shopify revenue data, not ad platform conversion values.

Product-Channel Matching

AI identifies which products perform best on which channels to optimize creative and targeting.

Customer Acquisition Cost

Calculate true CAC by customer segment, including all marketing touches in the journey.

Revenue Anomaly Detection

Get alerted when revenue patterns deviate - drops from site issues or spikes from viral content.

Cohort Analysis

Track customer cohorts by acquisition channel to measure real long-term value.

AI Insights Powered by Shopify Data

When you connect Shopify, Xplainr's AI (Aria) automatically surfaces:

Revenue trend analysis with seasonal and promotional adjustments

True ROAS by channel using actual Shopify revenue data

Product performance alerts - bestsellers declining, new products trending

Customer acquisition cost by channel and campaign

Lifetime value predictions by acquisition source

Inventory-marketing alignment recommendations

Frequently Asked Questions

What Shopify data does Xplainr access?

Xplainr accesses order, product, and customer data via Shopify's API. We never access payment details, personal customer information beyond purchase behavior, or store admin settings.

Can Xplainr calculate profit-based ROAS?

Yes. If you provide product costs or margin data, Xplainr can calculate profit-based ROAS instead of just revenue-based ROAS for more accurate ROI analysis.

Does it work with Shopify Plus?

Yes. Xplainr supports both standard Shopify and Shopify Plus stores, with additional data points available for Plus stores.

Can I connect multiple Shopify stores?

Yes. Connect all your stores and Xplainr provides both individual store analytics and a consolidated multi-store view.

Related Resources

Best Analytics for Ecommerce Xplainr + Google Ads Integration Ecommerce Analytics Guide AI Budget Optimization

Connect Shopify to Xplainr

Start free - connect Shopify in under 5 minutes and see AI-powered insights immediately. No credit card required.

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