How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Xplainr - AI Marketing Intelligence

Company Snapshot

Industry

B2B SaaS

Team Size

5-person marketing team

Region

Sweden

Channels

Google Ads, LinkedIn Ads, GA4, Microsoft Clarity

The Challenge

This Stockholm-based B2B SaaS company had a classic CMO problem: the board wanted proof that marketing was generating pipeline, not just leads. The marketing team was running campaigns across Google Ads, LinkedIn Ads, and organic content - but their reporting was limited to platform-native metrics like clicks, impressions, and cost-per-lead.

When the CMO presented quarterly results, the CFO consistently pushed back: "These are marketing metrics, not business metrics. Show me how this connects to revenue." The team had tried building attribution models in spreadsheets, but the data was fragmented across their CRM, GA4, and ad platforms with no reliable way to connect the dots. Learn more about proving marketing value to leadership.

With a budget review coming up, the CMO needed a way to definitively prove marketing's impact on pipeline and revenue - or risk a significant budget cut.

The Solution

The team connected Google Ads, LinkedIn Ads, GA4, and Microsoft Clarity to Xplainr. Within days, they had a unified view of the full funnel - from first touch through to closed-won deals.

Multi-Touch Attribution: Xplainr's cross-channel attribution showed exactly which campaigns and channels contributed to pipeline at each stage, using data-driven models instead of last-click guessing.
Board-Ready Reports: Automated monthly reports with revenue-centric metrics: cost per opportunity, marketing-sourced pipeline, and blended CAC - all formatted for executive consumption. See our guide on CMO reporting.
AI Insights: Aria surfaced that LinkedIn Ads, which had the highest CPL, actually had the best lead-to-opportunity conversion rate - a counterintuitive finding that changed their budget allocation strategy.

The Impact

Armed with Xplainr's attribution data, the CMO presented a clear picture of marketing's 2.8x pipeline multiplier to the board. The CFO could see exactly how each marketing dollar converted to pipeline value - a textbook example of proving ROI to the CFO. The result: a 40% budget increase approved in a single board meeting.

The team shifted 20% of their Google Ads budget to LinkedIn based on Aria's conversion rate insight, which improved overall pipeline quality by 35%. Monthly board reporting now takes 30 minutes instead of a full day.

The Results

40%

Budget Increase

Secured from the board

2.8x

Pipeline Attribution

Proven through Xplainr

6hrs

Monthly Time Saved

On board reporting

92%

Board Confidence

In marketing ROI data

"For the first time, I walked into a board meeting with data the CFO couldn't argue with. Xplainr showed exactly which campaigns drove pipeline - not vanity metrics, but actual revenue attribution. We got our budget increase approved in one meeting."
- Erik Lindström, CMO

Ready to get results like these?

Start your free trial today and see how Xplainr transforms your marketing analytics.

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