The Challenge
This boutique performance marketing agency in London had hit a ceiling. With 12 clients and a team of 4, every new client meant either hiring another analyst or accepting that reporting quality would decline. Each client had their own mix of Google Ads, Meta Ads, and GA4, and each expected a custom weekly report.
The founder estimated that 60% of the team's time was spent on reporting rather than optimization. Client onboarding took 2–3 days of setup. And when something went wrong - a sudden CPA spike on one client's account - it often took days to notice because the team was buried in spreadsheets for other clients.
They tried white-label reporting tools, but none provided the cross-channel intelligence or anomaly detection the agency needed. They wanted a single platform for multi-client management that could monitor all clients simultaneously and surface problems proactively.
The Solution
The agency connected all 12 existing clients to Xplainr in a single afternoon. Each client got their own workspace with unified dashboards across all connected channels.
- Multi-Client Portfolio View: A single dashboard showing all clients' performance at a glance - ROAS, spend pacing, and anomaly alerts. The team starts every morning with a 10-minute portfolio review instead of checking 12 separate dashboards.
- AI Anomaly Detection Across Clients: Aria monitors all 25 client accounts 24/7, flagging CPA spikes, budget pacing issues, and performance drops. The team gets notified before clients even notice a problem.
- Automated Client Reports: Each client receives a branded weekly report with AI-generated insights. What used to take 2 hours per client now takes 5 minutes of review and one click to send. Learn more about client reporting for agencies.
The Impact
Within 6 months, the agency grew from 12 to 25 clients without adding headcount. The freed capacity went directly to optimization work, which improved client results across the board - leading to a 98% retention rate over 12 months.
The £45K in additional revenue came entirely from new clients that the team could now serve without compromising quality. Client NPS improved from 42 to 71, driven largely by the proactive anomaly alerts: "You caught a problem before we even knew about it" became the most common client feedback.