How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Troubleshooting Guide

Google Ads Not Converting

Your Google Ads campaigns were performing well, but conversions have suddenly dropped. Here's how to diagnose the issue and get back on track.

Symptoms You're Seeing

1
Conversion volume dropped significantly (30%+ decline)
2
Cost per conversion has increased dramatically
3
Click-through rate is stable but conversions aren't happening
4
Conversion tracking shows fewer conversions than expected
5
Smart bidding strategies are underperforming

Common Causes

1. Conversion Tracking Broke

The most common cause. A website update, tag manager change, or cookie consent update broke your conversion tracking. Conversions are happening, but you're not measuring them.

2. Landing Page Issues

Your landing page is slow, broken on mobile, or the conversion path has changed. Technical issues like 404 errors or form failures block conversions.

3. Audience Saturation

You've shown your ads to your entire target audience too many times. They've either converted, ignored you, or developed ad blindness.

4. Competitor Activity

New competitors entered the auction, increasing CPCs and pushing your ads down. Or competitors launched aggressive campaigns that captured your audience.

5. Seasonal/Market Changes

External factors like holidays, economic changes, or industry events affected demand. Your product may be less relevant right now.

Step-by-Step Diagnosis

Check Conversion Tracking

Use Google Tag Assistant to verify your conversion tags are firing. Check your Google Ads Conversions page for any warnings. Look for "No recent conversions" alerts.

Test Your Landing Pages

Visit your landing pages on mobile and desktop. Test the entire conversion flow. Check page speed with PageSpeed Insights - anything over 3 seconds is a problem.

Review Audience Overlap

Check the Audience Manager for overlapping segments. Look at frequency caps - if average frequency is above 7, you're likely suffering from ad fatigue.

Analyze Auction Insights

Compare your impression share and average position to competitors. Look for new competitors or existing ones increasing their spend.

Compare Historical Data

Look at the same period last year. Compare week-over-week and month-over-month. Identify exactly when the drop started and correlate with any changes.

How to Fix It

Based on your diagnosis, here are the fixes:

Tracking issues: Reinstall your conversion tags using Google Tag Manager. Set up enhanced conversions for better accuracy. Add backup conversion actions (form submissions, button clicks).
Landing page issues: Fix technical problems immediately. Optimize for Core Web Vitals. A/B test landing page variations.
Audience saturation: Expand to similar audiences. Refresh creative assets. Adjust frequency caps and add exclusions for past converters.
Competitor activity: Review your bidding strategy. Consider adjusting target CPA/ROAS. Focus on high-intent keywords where you have the best chance.

Learn which KPIs to monitor →

Let AI Monitor This For You

Xplainr monitors your Google Ads conversions in real-time and alerts you within hours of detecting an anomaly - before a small issue becomes a week-long revenue leak. Our AI explains what changed and suggests specific fixes.

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Prevention Tips

Set Up Monitoring Alerts

Configure alerts for conversion drops of 20%+ so you catch issues early.

Redundant Conversion Tracking

Use both Google Ads tag and Google Analytics imports for backup.

Regular Landing Page Audits

Test conversion flows weekly. Check mobile experience monthly.

Competitive Monitoring

Track auction insights trends and set alerts for impression share drops.

Frequently Asked Questions

How quickly should I react to a conversion drop?

If conversions drop by 30% or more for 2-3 consecutive days, start investigating immediately. Smaller drops may be normal fluctuation - give it a week before making major changes.

Should I pause campaigns while diagnosing?

Only pause if you suspect fraud or a complete tracking failure. Otherwise, keep campaigns running at reduced budget while you diagnose to maintain learning.

How do I know if it's a tracking issue vs. real drop?

Check your CRM or backend for actual sales/leads. If real business results are stable but Google shows a drop, it's likely a tracking issue.

Related Troubleshooting Guides

Meta Ads ROAS Declining GA4 Numbers Don't Match Quality Score Dropped CPC Keeps Increasing