How long does it take to set up Xplainr?

Most teams are up and running in under 5 minutes. Simply connect your marketing channels using OAuth (no API keys needed), and you'll see your first AI-generated insight immediately. There's no complex configuration or data mapping required.

Absolutely. We use bank-level 256-bit AES encryption for all data in transit and at rest. We never store your raw marketing data, only the aggregated metrics needed to generate insights. Our platform is built with enterprise-grade security practices, and we never sell or share your data.

Which marketing platforms do you integrate with?

We currently support Google Analytics 4, Google Ads, Google Search Console, Meta Ads (Facebook & Instagram), and LinkedIn Ads. All integrations use secure OAuth authentication, so you never have to share passwords or API keys.

Can I try Xplainr before committing?

Yes! Start with our Free tier to connect one domain and get 5 AI insights per month, no credit card required.

What if Xplainr doesn't work for me?

No problem - all paid plans come with a 14-day free trial, and you can cancel anytime with one click. If you're not seeing value within the first two weeks, you won't be charged. We're confident you'll see ROI, but there's zero risk to try.

How is Xplainr different from Google Analytics or Looker Studio?

Those tools show charts and expect you to figure them out. Xplainr tells you what happened in plain English, explains why it happened, and recommends what to do next. Instead of building dashboards and manually hunting for patterns, you get AI-generated insights that explain anomalies, identify opportunities, and prioritize your daily actions.

Can my whole marketing team use Xplainr?

Yes! Starter plans include 3 team members, Pro plans include 10, and Enterprise plans have unlimited seats. Team members can share domains, assign action items from insights, and collaborate on priorities - all with role-based permissions.

Do I need technical skills to use Xplainr?

Not at all. Xplainr is built for marketing managers, not data scientists. You can ask Aria (our AI assistant) questions in plain English like 'Why did my conversion rate drop yesterday?' and get clear, actionable answers without writing any queries.

Updated March 2026

Integration

Xplainr + Microsoft Clarity

TL;DR: Xplainr connects to Microsoft Clarity to combine behavior analytics (heatmaps, sessions, rage clicks) with your marketing performance data - giving AI the context to explain why campaigns convert or don't convert.

Microsoft Clarity shows you how users behave on your site - where they click, scroll, rage-click, and abandon. But behavior data in isolation doesn't tell you which campaigns drive engaged vs. frustrated users. Xplainr combines Clarity's behavioral signals with ad platform and analytics data for complete marketing intelligence.

What Data Xplainr Pulls from Microsoft Clarity

Session Recordings

User session behavior data including click patterns and scroll depth.

Heatmap Data

Click, scroll, and area heatmaps for key landing pages.

Rage Clicks

Frustration signals showing where users experience UX problems.

Dead Clicks

Clicks on non-interactive elements indicating confusing UI.

Scroll Depth

How far users scroll on key pages, by traffic source.

Form Analytics

Form interaction data including field abandonment.

How to Connect Microsoft Clarity

Connect Clarity

Authorize Xplainr with read-only access to your Microsoft Clarity project.

Map Landing Pages

Link Clarity data to your campaign landing pages for source-level behavior analysis.

Data Sync

Behavioral metrics sync alongside your marketing performance data.

Behavior Intelligence Activates

Aria begins correlating user behavior with campaign performance for actionable insights.

Typical setup time: under 5 minutes

What You Can Do With This Integration

Landing Page Optimization

AI identifies which campaign landing pages have behavior issues that kill conversion rates.

Traffic Source Quality

Compare user behavior patterns by traffic source to identify which campaigns drive engaged visitors.

Conversion Barrier Detection

Combine rage clicks and dead clicks with conversion data to pinpoint exactly where users drop off.

A/B Test Validation

Use behavior data to understand why one variant won - not just that it won.

AI Insights Powered by Microsoft Clarity Data

When you connect Microsoft Clarity, Xplainr's AI (Aria) automatically surfaces:

Landing page quality scores based on behavior signals per traffic source

UX friction alerts correlated with conversion rate changes

Traffic source quality ranking based on engagement behavior

Form optimization recommendations from field-level abandonment data

Page-level conversion barrier identification with fix priorities

Mobile vs desktop behavior differences by campaign

Frequently Asked Questions

Does Xplainr store session recordings?

No. Xplainr accesses aggregate behavior metrics from Clarity (heatmap data, rage click counts, scroll depth) but does not store or replay individual session recordings.

How does behavior data improve marketing insights?

By knowing how users behave on your landing pages, AI can explain why certain campaigns have low conversion rates - is it a targeting problem or a landing page problem?

Is Microsoft Clarity free?

Yes. Microsoft Clarity is completely free with unlimited traffic. Combined with Xplainr, you get enterprise-grade behavior analytics at no additional cost for the data collection layer.

Related Resources

Microsoft Clarity for Marketers Clarity Mastery Guide Heatmap Analysis Guide Landing Page Audits with Clarity

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